About Us

101 Reykjavík is a UK based importer and supplier of the tastiest, most unique flavours that the wonderful country of Iceland has to offer.

The "Land of Fire & Ice" has many treats and surprises - whether it be the warming and not-for-the-feint-of-heart national drink Brennivín, a selection of the world's most interesting beers (made with the purest water too...) or the traditional, delicious & creamy Icelandic Skyr...

We're certain you'll find something here that you might not have tried before - most of the products we sell are totally EXCLUSIVE to us in the UK -  so why not unleash your inner Viking and go Nordic?

- FREE SHIPPING ON ALL ORDERS OVER £75 -